Endrim, Home of Experiential Design, the design firm which helped create Haworths’ collaborative co-working space, The Porter and currently working to reposition Virgin Active Australia Gyms, has officially opened its doors in Sydney, Woolloomooloo, Australia.

Endrim, has a long history of spacial design which began as branded environment specialist designers working throughout Australia and the United States of America, before branching out into strategy, placemaking, architecture and interior design. Now partnering with a number of major brands globally including; Haworth, Australia, Winten Property Group and Virgin Active, Global.

Since it was formed, Endrim is focusing on integrating holistic approaches that successfully create and deliver designs that blur lines between Work, Life and Balance.

Founder and Managing Director, Simon Trude, said the timing for the design firm to open in Australian was, driven by a gap in the market for the niche’ — ‘Experiential Design’ that supports innovation within human-centric environments, a space in which he believes the firm will be able to offer a differentiated approach.

“Design is no longer about the idea that you create, but about the stories you tell and the connections you make,” he said.

Many mixed-use developments are moving towards the integration of — ‘Health and Wellness’ strategies and these global trends are exactly the type of work Endrim’s methodology and design led philosophy — prides itself on.

“To ensure the best possible outcomes for our clients, we’re here to provide authentic engagment strategies and design, that encourages connection within communities,” he said.

As problem solvers, strategists, interior designers, architects, and brand experts, Endrim thrive on the challenge of any brief. Above all, Endrim aims to create inspiring Public Space Activation — strengthening the connection between people and the places they share.