A holistic approach to health and wellness that goes far beyond just physical fitness. Everything about the design, materials, programs and music has be re-imagined to form a polysensory experience.

Virgin Active, a brand famously known for challenging conventions — in every aspect, was re-tested, re-imagined and re-defined. The Collection Club at Barangaroo was designed and delivered through a series of strategic approaches. During the discovery phase, a strong positioning was established — ‘working out was not just exercise’, it was a complete ‘visceral experience’.

Setting the tone

Everything about the design, materials, programs and music is aligned to create a polysensory experience. Music lies at the foundation with a soundscape on daily rotation taking members on a mood enhancing journey. Members begin their journey entering the ‘music lounge’, a hosted space where staff greet upon arrival. Training begins in the ‘gear-up’ zone, a personalised service where members prepare for class from pre-booked booths with equipment ready to go. Natural, sustainable finishes and biophilia to improve air quality, helps members to focus their energies before training.

‘Pre/post game’, transitional corridors showcase the circadian rhythm process, colours shift from warm to cool and to help set the body’s internal clock. Space is at a premium in this highly valued development. To optimise the operation, spaces need to be multi-functional. Forensically staggered class start times keep the experience all about the member.

Bespoke joinery was designed to fulfil the needs of studio experiences with a strong focus on functionality without sacrificing aesthetics. Nothing is superfluous. Every aspect has been carefully curated. It’s about being freed from typical exercise expectations and being ready to experience more.